I joined the Yoyo team as they were making an initial pivot. These changes called for a rebrand and redesign of the product. My first task was to develop a fun brand that would be relatable yet professional. Once I had developed the visual brand it was time to rework the existing app to be more user friendly and incorporate the new brand. After implementing some of the designs, we published the app for alpha testing.
Branding, Implementation, & UI/UX