Serendipi-D
Serendipi-D
The need arose for my to create a new display typeface. After looking at a wide variety of typefaces, settled on what I would call a pseudo-serif. After experimenting with various types of serifs I had a “serendipitous” mistake, and I ran with it. The end result was a monoline pseudo-serif with a gap below directly below it. A name such as serendipity conveys an understanding of a surprise with whimsical and scripty undertones. My typeface on the other hand is highly structured with a digital quality; thus I named it Serendipi-D for the pleasant surprise and the digital feel.
Project Scope:
Typeface Creation
Client:
Personal Project
Delivery Date:
December 2014
![Disk-and-Cover](http://www.matthew-holt.com/wp-content/uploads/2016/05/Disk-and-Cover-790x790.jpg)
![Serendipi-D-Specimin](http://www.matthew-holt.com/wp-content/uploads/2016/05/Serendipi-D-Specimin-1140x242.png)
![TypePoster-03](http://www.matthew-holt.com/wp-content/uploads/2016/05/TypePoster-03-325x325.png)
![TypePoster-02](http://www.matthew-holt.com/wp-content/uploads/2016/05/TypePoster-02-325x325.png)
![TypePoster-04](http://www.matthew-holt.com/wp-content/uploads/2016/05/TypePoster-04-325x325.png)
![TypePoster-01](http://www.matthew-holt.com/wp-content/uploads/2016/05/TypePoster-01-325x325.png)